Creative Leadership.Different Horizons.
CREATE CLASSICS. INNOVATE XINQIDIAN.
We connect cultural content, light art and sustainable operations through tourism technology.
Latest video work
Core capabilities
从文化内容到可运营场景，从数字影像到复杂工程系统。
01 / DIGITAL VISUALDigital Visual Technology
Visual storytelling, AI content and digital scenography connecting cultural content with media across screens and spaces.
02 / IMMERSIVE TECHNOLOGYLight, Sound & Interaction
Orchestrating light, image, sound, water and space into participatory cultural destinations.
03 / SMART PLATFORMPlatform Information Technology
A digital foundation connecting content production, show control and ongoing operations.
ENTER XINJIANG XINQIDIAN ↗Xinjiang Xinqidian
Rooted in Xinjiang. Serving Northwest China. Connecting Central Asia.
Founded in June 2026, Xinjiang Xinqidian is the northwest strategic company of the Xinqidian Group. Rooted in Xinjiang, serving Northwest China and reaching five Central Asian countries, it advances new cultural-tourism productivity through digital technology.
Explore→Z-BOX
A compact, multi-theme, renewable and operable immersive cultural-tourism product.
Explore→
ENTER Z-BOX ↗Work
2012—∞
近200项标杆项目 · 80+自主知识产权 · 全国与海外持续拓展
Explore ↗- 2026新疆新起典成立
- 2025广东省文旅工作会议主题分享
- 2023全国智慧旅游沉浸式体验新空间培育试点
- 2012广州新起典成立
CAREERSCareers
↗Latest insights
Culture’s Next Destination: From Watching to Entering
Immersive cultural tourism is not about larger screens, but new ways of participating in culture.
How Night Tours Move From Launch to Long-Term Operation
Content renewal, visitor flow and commercial conversion need to begin on day one.
Z-BOX: Keeping Cultural Spaces Alive
Modular content and digital operations lower the cost of renewing immersive spaces.